Transforming Empty Seats Into Revenue.
SeatUpgrader is a technology platform built to unlock one of the largest untapped revenue opportunities in live sports and entertainment: unused premium seating inventory.
Every year, teams, venues, and live entertainment properties have valuable seats that remain unsold or underutilized. SeatUpgrader gives them a new way to monetize that inventory by allowing existing ticket holders to upgrade their seats before or after entering the venue.
The experience is simple. Fans attending an event can discover available upgrade opportunities, select a better seat, and complete their upgrade digitally - creating a better fan experience while generating incremental revenue from inventory that may otherwise have gone unused.
Built for Teams. Designed for Fans.
SeatUpgrader is not a ticket resale marketplace and does not replace the primary ticketing provider.
Instead, our technology is designed to integrate with the existing ticketing ecosystem, providing teams and venues with an additional monetization layer while allowing them to maintain control over their inventory, pricing, availability, eligibility, and upgrade strategy.
Teams decide what inventory becomes available and when. SeatUpgrader provides the technology that turns that inventory into opportunity.
Creating Value From Every Event
Our mission is straightforward:
Help teams and venues maximize the value of every seat while giving fans more opportunities to experience the best seats in the building.
SeatUpgrader creates value across the entire ecosystem:
- More revenue for teams and venues from existing inventory.
- Better experiences for fans through convenient seat-upgrade opportunities.
- Greater utilization of premium seating throughout the venue.
- A technology layer designed to complement existing primary ticketing infrastructure.
- Actionable upgrade and purchasing data that can help properties better understand fan demand.
From professional sports to concerts and live entertainment, SeatUpgrader is building infrastructure designed to make seat upgrading a natural part of the modern ticketing experience.
The Next Layer of Live Event Monetization
The live-event industry has spent decades improving how tickets are distributed and sold.
We believe the next opportunity is maximizing the value of the ticket after the original purchase and before or after the fan enters the venue.
That is where SeatUpgrader comes in.
Better seats. Better experiences. New revenue.
SeatUpgrader - Unlock the value of every seat.